Business Strategy
Strategy is a frequently touted management term that is often misused and misinterpreted. At Churchill we believe that strategy is simply the determination of what should be done – given the current situation and where we want to be in the future.
Those three elements are central to Churchill’s strategic development approach:
Where are we now?
Where do we wish to be?
What needs to be done in order to get there?
The best business strategies combine both rigour and relevance. That is, they are based on both the rigour of appropriate analysis and evaluation while at the same time being relevant and compelling to those that must be part of the implementation. We have seen the most academically sound strategic plans fall short when implemented due to the lack of buy-in of staff who are not convinced on the need for change or the vision for the future.
Our Business Strategy services include:
Strategy Development: competitor analysis, environmental scanning, strategic options identification, strategy modelling, strategic marketing plans, business planning and scenario analysis.
Strategy Communications: strategic facilitation (executives and boards), team leadership, communications planning, change management, issues & risk management
Strategic Measurement: Corporate balanced scorecards, Corporate KRAs, Performance Reporting, Performance management systems
While not always possible, Churchill prefers to move from strategy development into implementation. This focus on outcomes helps us ensure that our strategic recommendations don’t just look pretty in PowerPoint™ presentations. A true test of both rigour and relevance!