Marketing & Customer Management
Developing stronger, deeper relationships with customers is a key source of competitive advantage for many businesses in today’s crowded market.
Churchill helps its clients grow by improving the way they attract, engage and retain profitable customers.
We help business to achieve financial outcomes by understanding their markets and customers, developing relevant products and services, and better engaging their customers and stakeholders.
Our capabilities includes expertise in four specific areas:
- Customer Insight: We analyse customer research and segments to understanding market opportunities and their potential.
- Customer Offer: We use customer insight to develop products, pricing and positioning to create compelling offers for customers.
- Customer Engagement: We define a clear vision for the customer experience and align channels, services, skills and process.
- Customer Measurement: We develop measures, reporting and governance frameworks to monitor progress.