Lincoln is a results-driven Manager in our Marketing and Customer Management
and Strategy and Planning
service lines and has over thirteen years’ experience in senior strategy and marketing roles.
With his diverse experience ranging from marketing communications account management, management consulting to senior strategic consumer marketing roles Lincoln brings with him a well-honed skill set across an array of organisation types and across multiple industries including:
- Financial Services;
- Government & Utilities
- Retail & Industrials; and
- Health, Aged Care and Support Services.
Working on a range of major projects ranging from broad organisational reform to specific capability enhancements, he always contributes with a strategic lens and an impetus on delivering tangible value to organisations.
Lincoln was instrumental, in his most recent role as Head of Consumer Marketing, for employing a delicate balance of his strategic, business improvement and marketing skills to reshape the marketing function and develop an improved shared service capability.
Lincoln has a Bachelor of Communications majoring in Advertising / Marketing and an MBA majoring in Strategy and Finance.